First-order promotions and sign-up coupons are the most popular strategies for businesses looking to attract new customers and significantly grow their membership community.
Example
🎉 First Order 20% Off
🍣 Free California Roll for New App Sign-Ups
👍 Best for
It's a great fit for restaurants of all types and stages of their lifecycle, but it tends to be especially effective during the grand opening phase.
🤔 What's the main difference between these two promotions?
First-order Promotion: Exclusive to the first purchase, this offer encourages immediate buying but expires if not used initially.
Sign-up Coupons: Received upon registration, these coupons offer a flexible discount for use anytime before expiry, promoting sign-ups without forcing immediate purchase.
💡Channel
First-order Promotion: This special offer is available exclusively through the app or website.
Sign-up Coupons: Customers need to sign up on the app or website to receive the coupon which can be redeemed across all channels, including the app, website, kiosk, and in-store POS.